Gift snoopers. They're the bane of every gift giver's existence.
Especially when you know you've found the perfect gift. The kind of gift you find at Cadillac Fairview malls across Canada.
So during the holiday season, we let shoppers know that Cadillac Fairview has the gifts worth hiding - and even helped people hide them.
In partnership with North Strategic, the campaign extended into short hiding hack videos on social.